Concept, curation, photography
10 photographers. 10 photos each. All taken on 10/10/10. A single day represented in 100 photographs.
No special occasion, no big event, just the essence of daily life captured through ten lenses. The 1010 project was devised as an antidote to everything in modern life always having to be bigger, better, louder and brighter than what’s been before. It’s an opportunity to slow down and appreciate the simple, everyday things that make life beautiful.
In the first two weeks, the project received an average of 4,000 unique views a day, was blogged about more than 200 times including features on Kitsune Noir, the Etsy super blog. It was mentioned by Dwell and Frankie Magazines, blogged by DKNY and even tweeted by Carl Zeiss, one of the world's biggest lens companies.