Levi's 501 Ways To Wear
Digital
Copywriting

ODD London created an interactive digital flipbook, which incorporated bespoke technology to enable users to explore and navigate different ways to wear their iconic Levi's 501s.

Shot as an endless interactive catwalk, a cast of hand-picked Pan-European influencers took up the mantle of some of the biggest style icons of the last 150 years to demonstrate: one iconic pair of jeans, 501 endless style stories.