Nike NTC Tour
NikeWomen NTC Tour
Creative direction, ideation, copywriting
N+TC Tour is a global fitness community brought to life at three events in Sydney, Melbourne and Auckland. That's 3,000 girls in three cities coming together for a full-day fitness festival.
We created an innovative digital journey the girls would follow from pre-registration, all the way through to event day. One that excited and created amplified moments across social.
A FOMO-creating registration site
We created a dynamic pre-sale registration for the three events that let attendees rally their friends, form squads, set goals and shout them to their social networks.
A mobile-first site to guide and motivate
We built a site to guide attendees on the day. It housed the global live satellite stream and photos from the professional photographers that were updated live throughout the day. By the end of the day, we’d had more than 17,000 site views.
We used targeted data to get personal
We used registration data to schedule shoutouts and personalised motivational messages to appear on the big screen at the exact time and location where the girls were training.